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The concept of Cross cultural sensitivity encompasses the knowledge, awareness and acceptance of other cultures. ==Opinions in favor of cultural sensitivity== Opinions in favor of promotion of cultural sensitivity are based on ideological or practical considerations. Former Secretary-General of the United Nations Kofi Annan advocates cultural sensitivity as an essential value in the modern world. Cross cultural sensitivity can impact the operating income of corporations seeking to expand their activities to foreign markets. An American manufacturer of golf balls packaging balls in packs of four and failed to successfully operate in Japan, where the number four holds the meaning of death.〔http://www.kwintessential.co.uk/cultural-services/articles/cultural-sensitivity.html. Kwintessential. Retrieved 2009-04-06〕 Cultural sensitivity can increase the security of travellers. Lacking awareness of foreign cultures can have adverse legal consequences.〔http://www.dailytelegraph.com.au/news/nsw/woman-raped-on-business-trip-in-dubai-jailed-for-having-extramarital-sex/story-fni0cx12-1226683049305〕 Cultural sensitivity can have positive effects in Academia. In 2002 Unity College, Murray Bridge began a Student Exchange Program with Chuo University Suginami High School in Tokyo, Japan. This program has been successful due to the both schools' focus on cross cultural awareness 〔http://www.unitycollege.sa.edu.au. Unity College. Retrieved 2009-04-06〕 Cultural sensitivity training in health care providers can improve the satisfaction and health outcomes of patients from different minority groups 〔http://onlinelibrary.wiley.com/doi/10.1111/j.1547-5069.2004.04029.x/abstract;jsessionid=C27355C35EB7BB40CA6CA020E19B628F.d03t03?deniedAccessCustomisedMessage=&userIsAuthenticated=false〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「cross cultural sensitivity」の詳細全文を読む スポンサード リンク
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